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This site has the following in the homepage, "Pai Organic Skin Care for Sensitive Skin." Our analyzers noticed that the web page also stated " Pai products are made for people with sensitive skin, by people with sensitive skin." The Website also stated " We know exactly what sensitive skin needs and what it doesnt - which is why our ultra-pure certified organic products are loaded with skin-soothers and completely free from irritants. Win a Pai gift set. Sign up for exclusive news and deals in the monthly Pai newsletter and you could win a Pai Gift Set." The website's header had organic beauty as the most important keyword. It was followed by paraben free, organic skincare, and sensitive skin care which isn't as highly ranked as organic beauty. The next words the site uses is natural. moisturisers was also included and will not be seen by search parsers.